Explore the science, engineering, materials, and manufacturing processes behind modern fishing lures. Learn how lure design influences durability, action, and performance on the water.
Tail shape controls movement more than retrieve speed. A complete breakdown of curly, straight, and micro tail designs — when each works best, why baits overwork in cold water, and the real reason two baits behave differently at the same speed.
Soft plastic fishing lures are engineered PVC plastisol systems — not rubber. A complete breakdown of how PVC resin, plasticizers, and additives determine flexibility, density, and action.
UV can help — but only when understood correctly. Covers what UV reflectance is, which fish can see UV, when UV lures work, and when they don’t.
