The science of plastisol explains much of what makes a soft plastic fishing lure behave the way it does—from softness and flexibility to color, action, durability, and special effects. Plastisol may look simple when it is poured into a mold, but the finished lure is the result of material chemistry, formulation choices, pigments, additives, heat,…
Soft plastic lure action is what makes a bait look alive in the water. You can nail the color. You can match the shape to the forage perfectly. And a fish will still swim up, look at your bait, and turn away — while the same fish crushes a plainer-looking bait two casts later. The…
Soft plastic fishing lures are built on plastisol — a PVC resin and plasticizer system. Covers formulation components, non-phthalate plasticizers, example formulation ranges, fusion process, and how each variable controls on-water performance.
