Family Fishing® About Us

Family Fishin started the same way a lot of good fishing stories do — with two people who simply love being on the water.

We’re Rodney and Natalia, a husband-and-wife team building fishing tackle for anglers who want dependable gear without inflated prices or gimmicks. What began as a small idea grew into a hands-on business built around one simple standard:

If we wouldn’t fish with it ourselves, we won’t sell it.

Every lure we make is produced in small batches and tested in real conditions before it ever reaches your tackle box. From color selection and bait action to durability and scent performance, we spend countless hours refining the details that actually matter on the water.

We believe fishing should stay accessible, enjoyable, and worth passing down to the next generation. That’s why we focus on making quality tackle that performs without turning the sport into something only a few people can afford.

Family Fishin isn’t a large operation or a factory brand.

It’s the two of us:

• Designing
• Testing
• Pouring baits
• Packing orders
• Improving products
• Talking with customers
• Spending late nights figuring out how to make the next batch even better

Every order that leaves our shop represents real work, real care, and a genuine appreciation for the people supporting what we’re building.

When you fish with Family Fishin, you’re supporting a small family business built by anglers who care deeply about the sport and the community around it.

We’re proud to be a small part of your fishing trips, your stories, and the memories made along the way.

One cast at a time.